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The Share market immediately conjures up stories of fortunes made and lost. A share makes the holder a partial owner of the company and different types of shares have different rights associated with them. If you are able to sell off your share at a price higher than your buying price, you make a profit but you also run the risk of incurring a loss if the share price falls. The business you invested in, makes profit and they provide you part of it as dividend.
In the share market you are an anonymous player and many have made a reasonable profit. There is no unique formula to ensure consistent gain but before you venture into this market you should know the basics of stock trading.
What does trading
stocks mean?
Buying and selling of stocks
is referred to as trading in
the financial market.
You have to approach a
broker in order to trade.
You can trade either
electronically or on the
exchange floor. Exchange
floor scene must be familiar
to you; the share market has
been on television as part
of news coverage innumerable
times. It is here that your
broker arranges for your
shares to be ordered. . The
floor clerk locates the
floor trader from whom the
shares can be bought. Once
the price is agreed upon,
the deal is finalized.
Electronic transaction is
very common today. It is an
efficient and fast method of
stock trading. Here too you
require a broker but you
receive confirmations almost
immediately .In online
investing your broker will
connect to the exchange
network and search for a
buyer or seller according to
your order.
How are the stock
prices determined?
The stock prices cannot be
predicted, they depend on
various factors like
political unrest, if there
is a huge demand for a
particular share at a given
time, prices can fluctuate,
and any event that could
adversely affect the company
will also cause the share
prices to drop.
Before you decide on which
stock to buy you must answer
the following questions.
Do
you know the company well
enough?
What is the company’s
reputation in the market?
Have you gone through their
annual report?
Do
you have the confidence to
invest in this company?
Is
some negative news about the
company circulating?
How are analysts predicting
the future?
How is the management of the
company?
What are their growth
prospects?
Am
I aware of the insider
activity?
Is
it an internationally
renowned company?
How is their marketing
strategy?
Have there been any changes
in the management recently?
How consistent has been
their performance?
Has there been a sudden
shift in their production?
Whenever you invest you
should be aware of your
limits and remember not to
exceed them. Share market
involves a lot of risk; risk
taking could either lead to
fortunate gains or to
bankruptcy.
•
You should avoid investing
money more than you can
actually afford.
•
Know about your investment
well and do not blindly
depend upon your broker.
•
Follow regular stock market
quotes to keep yourself
abreast of the market
swings.
The share provides you with
an earning power, gives you
partial ownership of a
company and the freedom to
buy or sell at any moment.
But if you are a novice in
stock trading you need to
play safe and equip yourself
with a lot of information.
Unless you are a seasoned
player you should invest
only after surveying all the
alternatives and never go
beyond your risk tolerance.
Know where to draw the line
and begin trading in stocks!
Brokers and Online
Trading
Brokers share the
undesirable reputation of
lawyers, bankers and
accountants. They earn a
living by selectively
sharing knowledge that the
general public can't easily
access. But, like it or not,
they are the individual
investor's direct link to
Wall Street. Although
technology and the internet
have made it easier for
individual investors to take
control of their portfolios,
the basic rule still
applies: you need some kind
of broker if you want to
trade stocks and bonds.
In
any profession, you will
find people who take
advantage of those who
aren't in the know. Whenever
you buy something, there is
the possibility of being
cheated. Furthermore, with a
broker you purchase advice,
which is hard to price. But
not all brokers fit the
swindler stereotype. In
fact, there are many brokers
who do a phenomenal job of
guarding their clients'
interests. There are also
many discount brokerages
that provide remarkable
services for a reasonable
price. It's up to you to
pick the broker that meets
your needs. This tutorial
will go over some important
factors to consider when
making the choice. If you
are new to the market and
don't have a solid
understanding of the various
securities, check out the
Stock Basics, Bond Basics
and Mutual Funds tutorials.
What Does A Broker Do?
Brokers are the people who
handle customer orders to
buy and sell securities. In
the same way that a grocery
store acts as a middleman
between shoppers and the
companies that produce food,
a broker acts as a middleman
between the securities that
trade on the market and the
investors who buy them. We
should also mention that the
word "broker" can be used in
a variety of circumstances.
It could mean an individual
person you deal with or it
can refer to a brokerage
firm such as Global Jockey.
To be a stockbroker in the
any part of the world, you
must pass two licensing
examinations. These exams
prove that a broker is
informed about what he or
she is selling and knows all
the regulations and laws in
the securities industry.
Most countries have similar
licensing programs. The most
important thing to realize
is that brokers are
salespeople. They get a
commission when you trade.
This will be our focus in
the next section.
The Costs
Opening an Account
Every brokerage has
different terms and
conditions for opening an
account. There is a wide
range of minimum deposits,
varying anywhere with the
cost. Make sure you read the
fine print beforehand. There
is nothing more irritating
than spending the time to
fill out application forms
only to discover you don't
have enough money to open an
account.
So, you're not loaded? Don't
worry, more and more online
brokerages don't require a
minimum deposit at all.
Another option for those
with small bank accounts is
a dividend reinvestment
plan. A dividend
reinvestment plan allows you
to circumvent brokers by
buying stocks directly from
the companies that offer
them.
Commissions and Fees
Every brokerage charges a
different price (called the
commission) to trade. The
price is usually indicative
of the service, so cheaper
isn't always better.
* The dirt-cheap brokers
who charge $5 to $15 per
trade get the job done.
Prices are going down all
the time and quality is
getting better, but don't
expect great support or
perks.
* The mid-priced
discount brokers typically
charge anywhere from $15 to
$30 per trade. These brokers
generally offer better
customer support and
additional services.
* Expensive brokers come
with high costs. In some
cases you can expect to
spend upwards of $100 to
$200 per trade. These
brokers are known as
full-service, and we'll
discuss them in greater
detail in the next section.
The prices above are a very
rough guide. Commissions on
trades vary based on things
like the type of trade (e.g.
market order versus limit
order). Even the method used
to do the trade affects the
price; commissions are
different for online orders,
touch-tone phone trades and
broker-assisted trades.
The Hidden Fees
In
general, the financial
industry is excellent at
hiding fees and charges
under a layer of jargon.
Beyond the commissions per
trade, look for the
following:
* Fees for transferring
assets both into and out of
an account
* Account maintenance
fees
* Inactivity fees
* Fees for not
maintaining a minimum
balance
* Interest on margin
loans
* Sales charges on
certain securities (e.g.
loads on mutual funds)
Make sure you shop around,
but bear in mind that many
of these fees are standard
across the board.
Full Service or Discount?
Full-Service Broker
The full-service category
includes all the names that
spring to mind when we think
of brokers: Global Jockey,
p2m Infotech and others.
They provide a variety of
services, such as personal
advice, retirement planning
and tax tips. Full-service
brokers offer a wider
selection of investment
products such as derivatives
and insurance, as well as
access to the company's
research. All this comes
with a hefty price tag.
Full-service brokerages are
expensive, with commissions
around $150. Furthermore,
full-service brokers are
compensated based on how
much you trade, not the
performance of your
portfolio. This can lead to
your full-service broker
advising you to trade when
you don't need to. When this
becomes excessive, it is
called churning.
Discount Brokers
Discount brokerages charge a
reduced commission and do
not provide investment
advice. The best-known
discount brokers are p2m
Infotech. Fees are kept low
because discount brokers
offer fewer products.
Brokers are paid on salary
and not on commission. The
business model is built on
having an effective system
and quality service in order
to put through the most
volume.
Online Brokers and a
Blurring Industry
A
few years back, some spoke
of a third category of
brokerage - those with
online trading systems.
Today, hardly a discount
broker exists that doesn't
offer online trading.
Trading over the internet
has definitely benefited the
self-directed investor.
Commissions have been
reduced and individuals
exert greater control over
their accounts. Online
trading has affected the
industry by blurring the
line between full-service
and discount brokers. As
discount brokers become
increasingly common, they
are providing access to
high-quality research, while
the old-school full-service
brokers now offer online
trading options as well.
Choosing a Broker
What's Your Style?
Deciding whether you need
full-service or discount is
your first step. The choice
is up to you, but taking
charge of your own portfolio
can be a very rewarding and
profitable experience.
On
the other hand, full-service
brokers also have their time
and place. Although you'll
pay more, losing money on
commissions is better than
wiping out your portfolio
because you don't understand
the market. The bottom line
is that the type of broker
you choose should be based
on your individual needs.
Check the Background
The next step is to check
the background of the firm
and/or broker for any past
disciplinary problems.
Securities regulators have
made this information
relatively accessible
through the Central
Registration Depository (CRD),
a disciplinary and
employment database
available from NASD
Regulation. You can perform
online searches on the p2m
Infotech website for certain
information and request that
a detailed report be sent to
you.
Accounts and Orders
Types of Accounts
Depending on what type of
securities you hold, there
are four major choices you
have when opening an
account:
Cash Account: The basic
account where you deposit
cash to buy stocks, bonds,
mutual funds, etc.
p2m Infotech Account: For
people looking to set up an
individual retirement
account.
Margin Account: Margin
basically allows you to
borrow from your broker
against the cash and
securities in your account.
Profits can diminish quickly
when you use margin, so be
very careful! Learn about
how this works in our Margin
Trading Tutorial.
Option Account: Only
seasoned investors should
consider this choice. This
type of account allows you
to trade options, which are
much riskier investments
than stocks or bonds.
If
you already have a brokerage
account and wish to move it
to another broker the
process is quite easy. Just
contact the brokerage you
are signing up with and they
will either do the paperwork
for you or help you with the
proper forms.
I'm ready to trade, now
what?
In
order to make your trade you
have to be specific about
how you want the transaction
to be performed. The
following are common order
types you'll encounter when
placing an equity order
using an online interface or
the phone:
Market Order: An order that
requires immediate execution
at the best price available.
These are generally the
cheapest trades to place
because there is little work
or maintenance required by
the broker.
Limit Order: An order to
transact at a specified
price. This guarantees the
price at which you will buy
or sell a security. Limit
orders are usually more
expensive than market
orders.
Stop Order: A market order
that trades after a
specified level has been
reached. This may be a
stop-loss or stop-limit. The
exact price cannot be
guaranteed, but this can be
a good way to protect your
downside.
All or None (AON): A
stipulation on a limit order
either to buy or sell a
security only if the broker
can fill the entire order,
not part of it.
Day Order: An order that
expires at the end of the
business day if it has not
been filled.
Good till Canceled (GTC): An
order either to buy or to
sell a security that remains
in effect until the customer
cancels it or until it is
executed by the broker.
Fill-Or-Kill: An order for
immediate execution. If it
cannot be filled immediately
the order is automatically
canceled.
Short Sale: Short selling is
an advanced investing
technique in which stock is
borrowed and sold with the
hopes of returning the stock
at a lower price.
Buy to Cover: An order
placed to close out a short
position
Conclusion
One of the most important
investment decisions you
will make has nothing to do
with which stock, bond or
mutual fund you buy. We're
talking about selecting a
broker. Hopefully the
information in this tutorial
will assist you in your
search.
Let's recap:
* Brokers are the people
who handle customer orders
to buy and sell securities.
* Don't forget that a
broker is a salesperson.
* Minimum balances
required to open an account
range from thousands of
dollars to nothing at all.
* All brokerages charge
commissions to execute
orders. This fee varies
widely depending on the type
of brokerage.
* Look out for hidden
fees for transactions like
the transfer of assets or
inactivity.
* Full-service brokers
offer much more, but they're
expensive.
* Discount brokers don't
offer the extras, but
they're affordable.
* Online brokerages have
changed the industry by
lowering costs and blurring
the line between discount
and full-service.
* The type of brokerage
you require depends on your
investing style.
* It's possible to check
the background of all
brokers and firms.
* The type of account
you need depends on the type
of securities you want to
hold.
* There are many ways to
execute an equity order.
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