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The answer is powerful product branding. Every product or service created, modified or revitalized today faces this question. And every year, new powerful...management A "premium brand" typically costs more than other products in the same category. ... In the case of product branding, this may be to gain retail shelf space ...From the perspective of brand owners, branded products or services also command higher ... Brand value, especially in the case of consumer product brands,

Brands & Branding

Read about the value of brands, branding, marketing, brand management ... where the other logical products for the line.

Branding your application

The products extension is used to apply branding to your application but you must ... As described in Product branding your products extension point.

Creating product branding

All aspects of product branding were completely revamped for Eclipse release 2.0; an updated version of this article is in preparation. ...

Approaches to Branding - Managing Products Tutorial from P2M InfoTech.com

Coverage includes different brand strategies including individual branding, family branding, co-branding, private branding and more.

Just because you have a great idea and make a great product (or deliver a great service) doesn’t mean you will build a powerful brand.

Building your Brand

Businesses use branding to market a new product, protect market position, New product branding -- creating a new name for a new product in a category.

Brand Equity

A brand is a name or symbol used to identify the source of a product. ... Brand equity is an important factor in multi-product branding strategies.

    In this document we will look at the steps needed to create a product. Before we get too excited hoping the magic of product building will be revealed, we should first confess that we will focus only on those aspects of the platform which you will need to modify in order to give your product some branding. This will include such items as the splash screen, about dialog, the program executable and so forth.

 Editor's note: This article describes Eclipse release 1.0. All aspects of product branding were completely revamped for Eclipse release 2.0; an updated version of this article is in preparation.

The high level picture

You have written all the code and now it is time to bundle up your code with the platform and change the identity to have your product brand. Before diving into the details of each step let's take a sneak peak at the big picture and get a flavor for the kinds of things we'll be doing. The high level steps are as follows:

   1. Replace the product level graphics (e.g. splash screen)

   2. Create graphics for the executable

   3. Create a new executable

   4. Create a product configuration

   5. Create a product plug-in corresponding to the configuration

   6. Update the install information to use your new configuration.

   7. Remove any existing license information

As you work through the steps you may notice the occasional . These indicate points at which you may want to test out the work you have done thus far. Once you have completed the test be sure to delete the eclipse/workspace directory thus ensuring that the next test starts with a fresh state. Once you have mastered the steps you should do a final run through the steps (starting with a clean install) but be sure to skip the "try it" steps. These steps require you to run the platform and consequently will cause information to be cached. Your actual product production process should not run the platform runtime.

The steps in this document assume that you have the runtime build of the platform installed on your machine. In some cases you will require access to the SDK build but it is important to note that we will be working with and modifying the platform build. In the remaining sections we assume that you have a working knowledge of plug-ins.

Before continuing make sure that you have installed a platform runtime build and installed into it all of your own plug-ins. You should not consider branding/production unless you are also including your own plug-ins.

This article is intended to be a guide to help you produce a release. You need to ensure that you comply with any terms and conditions of the license under which you received the platform runtime.