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There
is hardly a shortage of
books on the subject of
research methods in
management and social
sciences. Some of these
books take a philosophical
approach and are short on
practical details,
particularly in connection
with assembling and making
the most of empirical
research data. Others take a
cookbook approach that fails
to provide an overarching
perspective. In this book,
we have tried to avoid both
of these weaknesses. We have
sought to make this a
`really useful book�
for a first-time researcher,
a book that is helpful from
the very beginning of
research process to its
completion. We hope that
students will read the book
from cover to cover at the
outset of their research
period and will then keep it
on their desks as a helpful
companion as they attempt to
find their way in research.
The approach and most of the
substance of the book are
based upon the teaching
material of one of us that
has been developed over the
years. Research for the
first time can be daunting
prospect. We hope that this
book will help to make it a
time of discovery and much
personal satisfaction.
SCHEDULE FOR THE RESEARCH
Interface METHODOLOGY &
MARKETING RESEARCH WORKSHOP-
JAN 3rd- 4th 2008
3rd Jan
Day 1:
Objective of the Workshop
Concept of Research
Methodology
Its
applications in business and
research.
Introduction to the Basics
of Research Methodology
Types
of Research Design
Break
for Lunch
Sampling techniques.
Data
collection & Analysis
Research report
Fundamentals of applying
decision making tools
through MAT-Lab.
Decision tree approach
Inference system
4th Jan
Day 2:
Research Process
Application of marketing
research.
Sampling Statistics
[Analysis of variance,
chi-square tests]
Break
12:30pm1:15pm: Applications
of marketing research: P2M
INFOTECH
Break
for Lunch
Closing
Session:
3pm-
4pm: Application of
Marketing Research [Lab]:
P2M INFOTECH Quantitative
tools used for research
All
those interested may
register {Link}
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