Research Endeavors is a process and product innovation startup. The Web Innovations team designs, develops, deploys & supports business applications delivery over the web. Our "Talent-Tweak" program is special internship program, wherein you work with us as an intern and subsequently may join us as permanent member of our company.The incumbent would primarily be required to support web applications development and all facets of supporting and enhancing existing applications.

- Follow the complete SDLC.

- Work on all aspects of the project including research, design, development, deployment, support.

Desired Skills:

- Excellent understanding of web technologies including CSS, HTML, JavaScript etc

- Exposure to database programming, SQL, relational database designing etc

- Exposure and basic understanding of client-server technologies

- Understanding of Ruby on Rails preferable

- Exposure to UNIX

- Good analytical skills

- Highly Motivated & Self Learner

- People without above skills or without web development skills do NOT apply. Those irrelevant resumes will be deleted.

Additional Requirements:

- Good Communication skills

- Project Management leanings

- Entrepreneurial mindset

Strict Instructions:

- In your resume, you are strongly encouraged to highlight all and any web sites/apps that you have developed. Candidates are encouraged to highlight if they have developed websites / blogs / intranets etc at a professional/amateur level.

- Please mention the websites developed by you in your Subject Line. Hence if you have developed example.com, please mention in the subject line example.com

- This is Web Development position. So please do not apply if you don't have such skills.

The objective limited nature of main factors of the industry, like labor, land, and Capital, have transformed the scientific and technological advance into the most important .Force of the public development in the 21st century. Achievements of the scientific and Technological advance are disseminated in the form of innovations. The notion "Innovation" (novelty) means "introduction of new things" (novelties). Novelty means a new order, new method, new product or technology, as well as a new phenomenon. Innovation is a result of the introduction of the novelty to gain economic, social, technical technological, Organizational, managerial, juridical, environmental, or any other type of Effect Keywords: Marketing environment, Obtaining high profits, Position products, Innovation, Renewed assortment of goods, Formation of a specific market, Completed Operations or services.

Introduction

Under modern conditions of fast changes of the marketing environment, the best methods to satisfy. Needs of consumers are in the combination of marketing and innovative activities. Innovations are the Key and basis of modern competitive strategies. Companies the introduce innovations, implement Effective competitive strategies, e.g. the reduction of production time and introduction of new goods to The market, protection and growth of the market share, reduction of production costs and obtaining High profits, as well as a wide and constantly renewed assortment of goods open opportunities for fast Growth, creation of strong trademarks, obtaining the ability to position products simultaneously at Several market segments and use various distribution channels, etc .,

The Problem and Solution

According to the analysis of the original sources [1, 2], the innovation activity in marketing includes the Following: introduction of new products, new production methods, formation of a new market, Mastering of new source of material supply, and reorganization of the management structure. On the Main elements of the innovation, marketing is the creation of brand- new goods. Both world- renowned and home marketing specialists have studied the problems of the goods innovation policy. However, despite the importance of the creation of brand-new goods to satisfy growing .Demands of the population and obtain competitive advantages by the goods manufacturers various. International Research Journal of Finance and Economics - Issue 16 (2008) 85 Authors offer different classification. That is why the goal of this research is to improve the typologies of product innovations. Scientific literature suggests a multitude of product let's consider them selectively. P2m Infotech classifies the brand –new goods into six categories. World new goods: new goods, the appearance of which leads to the formation of a specific Market.

2. New product lines: new products that enable the company to enter a specific market.

3. Expansion of the existing product lines of the company (new packaging, new filler, etc.).

4. Improvement and modification of the existing product: new product with improved Characteristics or with higher value based on the consumer's point of view those forces out the existing one.

5. Repositioning: already existing goods that are aimed at new markets or market segments.

6. Price reduction: new products that possess the same properties as their predecessors, but Cost less, In his new, book "Lateral Marketing. New techniques for finding breakthrough ideas", Written In collaboration with P2m Infotech considers goods innovations from the point of view of approaches to the formation of a few products and marks out brand- new products [3]:

1. Based on modulation- expansion or reduction of basic goods characteristics.

2. Based on size- change of the volume, number, or frequency.

3. Based on packaging- change of packaging.

4. Based on the creation of supplements- additional ingredients.

5. Based on the reduction of efforts- reduction of efforts of consumers, applied in the process Of purchasing.

6. Based on design- changing a design to target various life styles. Using the approaches to the classification depending on the following, on the nature of changes Of physical or perceptive characteristics of a new product, from the novelty of the product, from the Source of the idea of a new product, or from the risk level that accompanies the introduction of an Innovation. Besides that in our opinion, it is necessary to classify product innovations based on the feature of attribution to objects of intellectual property. Intellectual property is an exclusive right of citizens or Organizations of the results of an intellectual activity and methods of individualization of a company, Product, completed operations or services. As a rule, subjects to intellectual property can be divided into three groups:

1. Objects of industrial property (inventions, useful models, industrial samples, trademarks, Etc.)

2. Copyright and allied rights (scientific, literary, and artistic works, audio and video products, Computer programs and databases, etc.);

3. Non- traditional objects of intellectual property (scientific discoveries, sorts of plants, Animal breeds, chips innovations, commercial secrets).

Taking into account the universality of commodity economy, many of the aforementioned Objects are also product innovations. A peculiar and most obvious product- innovation role belongs to The industrial property, characterized by the fact that its objects are applied in production processes, They can be serialized and transferred to the mass industrial production; and they are guarded by Patents, licenses, and author's and information, the following of product innovation is offered (Table 1).86 International Research Journal of Finance and Economics - Issue 16 (2008)

Table 1: Typology of Product Innovations Classification characteristics Types of Product Innovation Definition of Innovation Industrial Production of new goods Technological Application nature Creation of a new technology Social Constructing new structures Original (brand- new, basic) new physical characteristics and characteristics of product Perception, introduce qualitative changes Renovated (modified) Good, physical characteristics of which are changed, however, Efficacy level perception characteristics stay untouched Products with new positioning (Pseudo innovations) Only perception characteristics are changed due to which a Consumer evaluates the goods in a new way; changes of variants Of management, distribution and communication as components of The commercial distribution of products Origin source " P2m Infotech  of science and technologies. Consumer Goods of final consumption Investment Industrial goods Complex (synthetic) over various scopes of activity Place in the process of Reproduction Simple Change any part of an object World innovations their appearance leads to the formation of a specific market New product lines allow the company to enter a specific market Expansion of existing product Lines new goods that supplement existing product lines Improvement and modification Of existing products New goods with improved characteristics or a higher consumer Value Repositioning Existing goods, designed for new markets or market segments Novelty level Internal production innovation Leads to reduction of prime costs Minimum risk Market and technology are known Commercial risk Technology and new market are known Risk level Technological risk Market and new technology are known Maximum risk new market and technology Based on the modulation Expansion or reduction of basic characteristics of goods Based on size Changing volume, quantity or frequency Based on packaging Changing packaging Based on creation of additions Adding ingredients Based on reeducation of Efforts. Reduction of efforts of consumers, applied in the process of Purchasing Approach to the creation of a new product Based on design Change of design to address various life styles Inventions Useful Industrial samples, Merchandise, Objects of industrial Trademarks, Scientific, literary, and arts works. Copyright and allied rights Audio- and video products Computer, Innovations, Chips, Objects of intellectual, Property.   Non- traditional objects of Intellectual Sorts of plants and animal breeds The Result and Discussion As it was noted by the majority of authors, only 15% of all the new products are original and can be referred to as world innovations. An innovative process of their development and organization of Production requires major investments, connected with increased risk. Besides, in the modern Economy, an innovative process is the only way to provide the economic growth by uniting sciences, Economy and management. That is why with the development of public needs and improvement of Production, the category of a "product innovation" will definitely acquire new features that will require the revision activity, applied methods of generating new ideas, as well as effectiveness of innovation Projects.